PAPERS

SESSION 1 A. FROM THE LEADING EDGE:

NEW EVALUATION DESIGNS ADDRESSING TOUGH QUESTIONS

Moderator: Faith Lambert, United States Department of Energy
 

    Improving the Methods Used to Evaluate Voluntary Energy Efficiency Programs

    Martin Schweitzer, Oak Ridge National Laboratory
    Marilyn A. Brown, Oak Ridge National Laboratory

    New Means for New Ends: Adopting Evaluation Strategies for a New Generation of Market Transformation Programs

    Jennifer Ellefsen, New York State Energy Research and Development Authority

    Priscilla Richards, New York State Energy Research and Development Authority

    Brad Kates, Opinion Dynamics Corporation
    Steve Lacey, ICF Consulting
    Michael Mernick, ICF Consulting
    Pricilla Richards, New York State Energy Research and Development Authority

    Multi-Attribute Valuation for Cost Effective Evaluation of Market Transformation and Other Hard to Quantify Programs

    James Woods, Quantec, LLC
    M. Sami Khawaja, Quantec, LLC

    A Comprehensive Approach to Program Information and Evaluation – Nonresidential New Construction

    Douglas Mahone, Heschong Mahone Group

    Catherine Chappell, Heschong Mahone Group

    Marian Brown, Southern California Edison Co.

    Roger Wright, RLW Analytics, Inc.
    Matt Brost, RLW Analytics, Inc.
    Corina Jump, Quantum Consulting Inc.

SESSION 1 B. THE CHANGING ENERGY INDUSTRY: NEWS FROM EVALUATORS ON THE FRONT LINES

Moderator: Les Baxter, Pew Charitable Trust

    Towards Evaluation of Deregulation: Market Experiments vs. Guided Markets – Implications for Energy Policy

    H. Gil Peach, Scan America
    John Mitchell, Scan America

    Energy Restructuring and Environmental Issues: A Report from California

    Edward L. Vine, California Institute for Energy Efficiency

    Evaluators and Regulators: The Brave New World

    William P. Saxonis, New York State Department of Public Service

    The Remaining Energy-Efficiency Opportunities in Massachusetts

    Kate Evans, Northeast Utilities

    Thomas Ledyard, RLW Analytics, Inc.

    Curt Puckett, RLW Analytics, Inc.
    Shel Feldman, Shel Feldman Management Consulting
    Julie Michals, Massachusetts Division of Energy Resources

SESSION 1 C. INCORPORATING NONENERGY BENEFITS INTO PROGRAM DESIGNS AND EVALUATIONS

Moderator: Marilyn Brown, Oak Ridge National Laboratory

    Valuing Hardship: Developing a New Cost Effectiveness Test for Low Income Energy Efficiency Programs

    Mary O’Drain, Pacific Gas and Electric Company
    Nicholas P. Hall, TecMRKT Works
    Lisa A. Skumatz, Ph.D., Skumatz Economic Research Associates, Inc.

    Evaluating Multi-Resource Audit Programs to Demonstrate Sustainability, Payback, and Customer Benefits:

    Incorporating Non-Energy Benefits (NEBs)

    Lisa A. Skumatz, Ph.D., Skumatz Economic Research Associates, Inc.

    Brian Coates, Seattle City Light
    Dennis A. Pearson, Seattle City Light
    John Green, Skumatz Economic Research Associates, Inc.

    A Standardized Cost Effectiveness Analysis for Market Transformation Projects

    Kenneth Anderson, Northwest Energy Efficiency Alliance

    Quantification of Environmental Benefits for Wisconsin’s Focus on Energy Pilot Program

    David Sumi, PA Consulting Group
    Stephen Meyers, Lawrence Berkeley National Laboratory

    Chris Marnay, Lawrence Berkeley National Laboratory

    Diane Fisher, Lawrence Berkeley National Laboratory
    Jeff Erickson, PA Consulting Group

SESSION 2 A. PROVIDING THE BEST TO THOSE WITH THE LEAST - ADVANCES IN LOW-INCOME PROGRAMS

Moderator: Sharyn Barata, B & B Resources

    Low-Income Refrigerator Replacement Selecting the Worst of the Worst

    Jim Mapp, Wisconsin Division of Energy

    Jim Cavallo, Kouba-Cavallo Associates

    Rick Morgan, Morgan Marketing Partners

    Kathy Schroeder, Cinergy Corporation

    Low-Income Programs for Single Family, Multi-Family, and New Construction Sectors as Seen Through the NSTAR Evaluation

    Lori Megdal, Ph.D., Megdal and Associates
    Tina Torres, NSTAR Electric
    Scott Albert, GDS Associates, Inc.

    Sharyn Barata, B&B Resources, Inc.

    Martin Morse, MHM Consulting

    Low-Income Programs: The Best Practices, Products and Services

    Jeff Riggert, TecMRKT Works
    Nicholas P. Hall, TecMRKT Works

SESSION 2 B. LOOKING FOR THE BIG PICTURE: THREE MACRO EVALUATIONS OF PUBLIC BENEFIT ENERGY EFFICIENCY PORTFOLIOS

Moderator: Martin Kushler, American Council for an Energy Efficient Economy

    Early Results of New York’s Public Benefits Program: New York Energy $mart^SM

    Paul DeCotis, New York State Energy Research and Development Authority

    Mark C. Coleman, New York State Energy Research and Development Authority

    Jennifer Ellefsen, New York State Energy Research and Development Authority

    Helen Kim, New York State Energy Research and Development Authority
    Scott Albert, GDS Associates, Inc.
    Lori Megdal, Megdal and Associates, Inc.

    Developing a Performance Assessment Framework for Canada’s Energy Efficiency Programs: Results and Challenges

    Mallika Nanduri, Office of Energy Efficiency, Natural Resources Canada

    A Comprehensive Examination of the Market Effects of a Public Benefits-Sponsored Pilot Program:

    Lessons Learned from Wisconsin’s Focus on Energy

    David Sumi, PA Consulting Group
    Ralph Prahl, Prahl and Associates

SESSION 3 A. SPOTLIGHT ON LIGHTING AND APPLIANCE PROGRAMS

Moderator: Elizabeth Hicks, National Grid USA

    Testing the Causal Linkage Between Training of Sales Personnel in Retail Lighting and Appliance Stores

    and Changes in Market Share of ENERGY Star® – Qualifying Equipment

    Richard Ridge, Ridge and Associates
    Kathleen McElroy, Xenergy
    Rob Rubin, San Diego Gas and Electric

    Shedding Light on Energy Star Markets: Evaluation Lessons from a Retail Lighting Market Transformation Program

    Stephen Grover, ECONorthwest
    David Cohan, Northwest Energy Efficiency Alliance

    Lighting Quality and Lighting Measurement Assessment

    Catherine Chappell, Heschong Mahone Group
    Douglas Mahone, Heschong Mahone Group

SESSION 3 B. EVALUATING MARKET EFFECTS PROGRAMS: AVOIDING THE “OOPS! WE THOUGHT WE KNEW WHAT TO EVALUATE!”

Moderator: Nicholas P. Hall, TecMRKT Works

    An Evaluation of Energy-Relevant Decision-Making in Office Organisations

    Lukas Weber, Swiss Federal Institute of Technology (ETH)

    Merging Program-theory and Market Theory In the Evaluation Planning Process

    Nick Hall, TecMRKT Works
    John Reed, TecMRKT Works

    An Improved Model for New Commercial Office Building Markets: Implications for Market Research and Evaluation

    Rick Kunkle, Washington State University Energy Program
    Loren Lutzenhiser, Washington State University

SESSION 4 A. HOW BRIGHT DOES THE ENERGY STAR® SHINE

Moderator: Patrick Meier, Wisconsin Energy Bureau

    ENERGY STAR^®Awareness as a Function of Survey Method

    Bobbi Tannenbaum, Energy Center of Wisconsin
    Shel Feldman, Shel Feldman Management Consulting

    Federal Insights from the CEE ENERGY STAR^® Household Awareness Survey

    Maureen McNamara, U. S. Environmental Protection Agency
    Tim Pettit, The Cadmus Group, Inc.

    Counting the Stars in America’s Eyes: The Energy Star^® Household Survey

    Miriam L. Goldberg, XENERGY, Inc.

    Mitchell Rosenberg, XENERGY, Inc.
    Marc Hoffman, Consortium for Energy Efficiency
    Tim Pettit, The Cadmus Group, Inc.
    Maureen McNamara, U. S. Environmental Protection Agency

SESSION 4 B. EVALUATION RESEARCH FOR DEMAND REDUCTION PROGRAMS

Moderator: Ken Keating, Bonneville Power Administration

    Cost Effective Estimation of the Load Impacts from Mass-Market Programs: Obtaining Capacity and

    Energy Payments in Restructured Markets for Aggregators of Mass-Market Loads

    Dan Violette, Summit Blue Consulting
    Frank Stern, PA Consulting Group

    Residential Peak Corps Market Study: An Application of Choice-Based Conjoint Analysis Using Hierarchical Bayes Estimation

    Vikki Wood, Sacramento Municipal Utility District
    Rajan Sambandam, The Response Center
    Ed Kolodziej, The Response Center

    Demand Responsive Programs – An Emerging Resource for Competitive Electricity Markets?

    Grayson C. Heffner, Ph.D., Lawrence Berkeley National Laboratory
    Charles A. Goldman, Lawrence Berkeley National Laboratory

SESSION 4 C. INNOVATIVE ENERGY SERVICE SOLUTIONS FOR PUBLIC BENEFITS PROGRAMS

Moderator: Fred Sissine, Library of Congress

    Electric Water Heater Conversions – Dancing with the Devil

    Pamela Rathbun, PA Consulting Group

    George Penn, Global Energy Options

    Jim Mapp, Wisconsin Division of Energy

    Strategies for Promoting Innovation Through PGC-Funded Programs

    Robert D. Bordner, Energy Market Innovations, Inc.

    Robert M. Wirtshafter, Wirtshafter Associates, Inc.

    Lester Baxter, Pew Trusts
    Marty Kushler, ACEEE
    Pierre Landry, Southern California Edison Company

    Finding the Promised Land in Non-Energy Programs? An Evaluation of Three Approaches to Harvest Energy
    Efficiency from a Non-Energy Program

    Ingo Bensch, Energy Center of Wisconsin

    Lori Megdal, Megdal and Associates

    George Penn, Global Energy Options
    Darren Schauf, Opinion Dynamics Corporation

SESSION 5 A. INTERNATIONAL ENERGY PROGRAM EVALUATION

Moderator: Edward Vine, Lawrence Berkeley National Laboratory

    Harmonization of Evaluation Methods for Energy Programs within Europe

    Harry Vreuls, Novem, The Netherlands

    Working with Program Designers and Implementers to Design a Cost-Effective Evaluation:

    The Design of a Monitoring and Evaluation Framework for FIDE’s Market Development Program

    Lark L. Lee, PA Consulting Group
    David H. Sumi, PA Consulting Group

    Thailand’s Evaluation of Market Transformation Program

    Napaporn Phumaraphand, Electricity Generating Authority of Thailand
    Natchamai Maharattanawong, Electricity Generating Authority of Thailand

SESSION 5B. TO SAVE OR NOT TO SAVE - MOTIVATIONS FOR ENERGY EFFICIENCY

Moderator: Bobbi Tannenbaum, Energy Center of Wisconsin

    Why Don’t People Save More Energy? Lessons in Motivation from the 1999 Residential Characterization Study of Wisconsin Households

    Monica J. Nevius, Consortium for Energy Efficiency

    I Can Do It! The Role of Self-Efficacy in Motivating Changes in Attitudes and Behavior Relating to Energy Efficiency and Renewables

    Jane S. Peters, Research Into Action, Inc.
    Shel Feldman, Shel Feldman Management Consulting

SESSION 5 C. THE SALMON PERSPECTIVE: TARGETING UPSTREAM MARKET ACTORS

Moderator: Ben Bronfman, Northwest Energy Efficiency Alliance

    Market Transformation from the Bottom-Up

    Ross DePaola, Integrated Energy Services/WESTLab
    James Mapp, Wisconsin Division of Energy
    Mary Meunier, Wisconsin Division of Energy

    Market Effects Study and Evaluation of PG&E’s 2000 Time of Sale Energy Renovation Program

    Allen D. Lee, XENERGY, Inc.

    Julia Larkin, XENERGY, Inc.
    Mary Kay Gobris, Pacific Gas and Electric

    Brian Thompson, Pacific Gas and Electric

    James Staples, Staples-Hutchinson

    Market Transformation and Awareness: The Best Program May Be the One Nobody’s Heard Of!

    Scott Dimetrosky, Quantec, LLC
    M. Sami Khawaja, Ph.D., Quantec, LLC

    Connie Colter, Quantec, LLC
    Philipp Degens, Ph.D., Northwest Energy Efficiency Alliance

SESSION 5 D. ASSESSING THE MARKET FOR INDUSTRIAL ENERGY EFFICIENCY

Moderator: Jean Shaffer, Seattle City Light

    California Industry and Energy Efficiency: Opportunities and Past Programs

    Rafael Friedmann, PG&E,
    Fred Coito, XENERGY Consulting, Inc.

    A Novel Method for Assessing Large Customer Wants and Needs

    Angela Jones, Southern California Edison Co.
    Shel Feldman, Shel Feldman Management Consulting
    Pierre Landry, Southern California Edison Co.

    Michael Sedmak, Quantum Consulting, Inc.

    Marissa Meyers, Quantum Consulting, Inc.

SESSION 6 A. ENERGY PRODUCTS – NEW TECHNOLOGIES AND INNOVATIVE PROGRAMS

Moderator: James Mapp, Wisconsin Division of Energy

    Managing Innovation in Your Energy Efficiency Programs – Putting Theory Into Practice

    Derrick Rebello, Ph.D., Quantum Consulting

    Beyond Duct Tape: An Innovative Approach to Identifying Breakthrough Energy Product Opportunities

    Patricia Garber, Ph.D.
    Marshall Keneipp, Summit Blue Consulting

    Can a New Technology Jump-Start a Slow Market Transformation? The Case of the MagnaDrive Adjustable Speed Drive

    Philipp Degens, Northwest Energy Efficiency Alliance
    Ken Seiden, Quantec, LLC

    Evaluating Emerging Technology Programs: Unique Challenges and Opportunities

    Richard Ridge, Ridge and Associates

    Angela Jones, Southern California Edison

    Pierre Landry, Southern California Edison

    Greg Ander, Southern California Edison

SESSION 6 B. A RANGE OF EVALUATION ISSUES ACROSS A SPECTRUM OF MARKET TRANSFORMATION STRATEGIES

Moderator: Marc Hoffman, Consortium for Energy Efficiency

    What Are the Likely Impacts of Recent Changes in California’s Residential New Construction Standards on Construction/Compliance Practices and Utility RNC Programs

    Alan Fields, Regional Economic Research, Inc.

    Robert Ramirez, Regional Economic Research, Inc.

    Rachel Weber, Regional Economic Research, Inc.

    Heather Micelli, Regional Economic Research, Inc.

    Mary Kay Gobris, Pacific Gas and Electric Company

    Coordinating Market Transformation And Local Utility Conservation Efforts

    David Cohan, Northwest Energy Efficiency Alliance

    Evaluating a Poster Child: Contributions of the Consortium for Energy Efficiency to the Residential Clothes Washer Initiative

    Shel Feldman, SFMC
    Marc Hoffman, Consortium for Energy Efficiency
    Jane S. Peters, Research Into Action, Inc.

    Mitch Rosenberg, XENERGY, Inc.

SESSION 7 A. EVALUATION AND SYSTEM RELIABILITY

Moderator: Ralph Prahl, Ralph Prahl & Associates

    Business Customer Outage Costs

    Iris M. Sulyma, BC Hydro International Ltd.

    Demand Reduction Through Compressed Air System Efficiency Lessons from the Past, Questions for the Future

    Mitchell Rosenberg, XENERGY, Inc.

    Using a Community Energy Co-op to Address Electric Distribution System Reliability: A Description and Assessment of Initial Experience in Chicago

    Dr. Martin Kusher, American Council for an Energy Efficient Economy

SESSION 7 B. LARGE STOCKING AND SATURATION STUDIES: METHODOLOGICAL AND APPLICATION ISSUES

Moderator: Robert Wirtshafter, Wirtshafter Associates, Inc.

    California Statewide Residential Lighting and Appliance Saturation Study

    Matt Brost, RLW Analytics, Inc.

    Tracking Market Shares of High Efficiency Measures in California’s Residential Sector

    Frederick Sebold, Ph.D., Regional Economic Research, Inc.

    Alan Fields, Regional Economic Research, Inc.
    Susan Bortstein, Regional Economic Research, Inc.

    Phong Vu, Regional Economic Research, Inc.

    Rachel Weber, Regional Economic Research, Inc.

    Richard Pulliam, Southern California Edison
    Rick Ridge, Ridge and Associates

SESSION 7 C. ENERGY E-BUSINESS – ARE WE HITTING THE TARGET?

Moderator: Peggy Plate, Western Area Power Administration

    Evaluating a Campaign to Increase Demand for Energy Efficient Commercial Buildings

    Jane Gordon, Northwest Energy Efficiency Alliance
    Jane S. Peters, Research Into Action, Inc.

    Linda Dethman, Dethman and Associates

    The Energy Efficiency Search Engine: The Energy Ideas Clearinghouse

    Philipp Degens, Northwest Energy Efficiency Alliance
    Scott Dimetrosky, Quantec, LLC

    Usability Testing of Betterbricks.com: An Informational Website to Foster Highly Energy Efficient Commercial Buildings

    Linda Dethman, Dethman and Tangora, LLC
    Jane S. Peters, Ph.D., Research Into Action, Inc.
    Jane Gordon, Ph.D., Northwest Energy Efficiency Alliance

PANELS

SESSION 2 C. EVALUATING GLOBAL MARKET TRANSFORMATION: THE EFFICIENT LIGHTING INITIATIVE

Moderator: Luisa Freeman, Applied Energy Group, Inc.

    Panelists:

    Luisa Freeman, Applied Energy Group, Inc – South Africia
    Rafael Friedman, Pacific Gas & Electric – South American Countries
    Barbara Atkinson, Lawrence Berkeley Laboratories – South American Countries
    Joseph Lopes, Applied Energy Group, Inc. – Philippines
    Martin Adelaar, Marbek Consulting, LLP – European Countries
    Iris Sulyma, BC Hydro International – European Countries

SESSION 3 C. EVALUATION IMPLICATIONS FOR MARKET TRANSFORMATION WHEN APPLIANCE CODES AND SPECIFICATIONS CHANGE

Moderator: Elizabeth Titus, Northeast Energy Efficiency Partnerships, Inc.

    Panelists:

    Marc Hoffman, Center for Energy Efficiency
    Thomas Eckman, Northwest Power Planning Council
    Jeff Schlegel, Independent Consultant
    William Prindle, Alliance to Save Energy

SESSION 4 D. KEEPING THE (EFFICIENT) LIGHTS ON:

THE ROLE OF DEMAND-SIDE OPTIONS IN RESPONDING TO ELECTRIC SYSTEM RELIABILITY CONCERNS

Moderator: William Saxonis, New York State Department of Public Service

    Panelists:

    Stephen Pertusiello, Consolidated Edison Company of New York, Inc.
    Michael Messenger, California Energy Commission
    Jean Shaffer, Seattle City Light
    Martin Kusher, American Council for an Energy Efficient Economy

SESSION 6 C. GOVERNMENT POLICY TRENDS

Moderator: Maureen McNamara, United States Environmental Protection Agency

    Panelists: (Panelist will be announced at a later date)

POSTERS

    DSM Evaluation in a Gas Utility Pre and Post Deregulation

    Judith Ramsay, Enbridge Consumers Gas, Toronto, Ontario
    Patricia Squires, Enbridge Consumers Gas, Toronto, Ontario

    Usage Patterns and Consumer Preferences Regarding Compact Fluorescent and Halogen Torchieres

    Erik Page, , LBNL, Berkeley CA
    Michael Siminovitch, LBNL, Berkeley CA

    Laura McLaughlin, LBNL, Berkeley CA

    Elinor Tretheway, LBNL, Berkeley CA

    Warren Lindeleaf, SMUD, Sacramento CA

    Vikki Wood, SMUD, Sacramento CA

    Competing Risk Models for Estimating Measure Life

    John Cavalli, Quantum Consulting Inc., Berkeley, CA

    Mary Kay Gobris, PG&E, San Francisco, CA
    Brad Souza, Quantum Consulting Inc., Berkeley, CA

    California’s Statewide Nonresidential New Construction Program: Measuring Market Transformation Effects

    Corina Stetiu Jump, Quantum Consulting Inc.

    Catherine Chappell, Heschong Mahone Group

    Marion Brown, Southern California Edison

    Next-Generation Customer Value Analysis (CVA): A Decision-Tool Approach

    George H. Leon, Ph.D., National Analysts

    One Size Doesn’t Fit All: Evaluating EPA’S Energy Star® Tool Kit

    Katherine Johnson, KJ Consulting, Fredrik, MD

    Ed Wisniewski, CEE, Boston, MA
    Paul Hlavac, Paul P Hlavac & Associates

    Using Geographic Information Systems to Establish Who is “Hard to Reach”

    Robert M Wirtshafter, Wirtshafter Assoc. Inc., Quakertown, PA

    Susan L Radke, Berkeley Geo-Research Group, Orinda, CA

    Robert Bordner, energy Market Innovations, Seattle, WA
    Virginia Kreitler, Kreitler Research and Consulting, Newtown Sq., PA

    Shahana Samiullah, Southern Cal Edison, Rosemead, CA

    Knowing Your Limits: Application of Censoring Distributions to Impact Estimation for a

    Residential Air Conditioner Direct Load Control Program

    Miriam L. Goldberg, XENERGY Inc., Madison, WI

    Myles O’Kelly, XENERGY Inc., Madison, WI
    Valy T. Goepfrich, XENERGY Inc., Madison, WI
    Chris Neme, Vermont Energy Investment Corporation, Burlington, VT

    Susan Ringhof, Public Service Electric and Gas, Newark, NJ
    Fred Lynk, Public Service Electric and Gas, Newark, NJ

    Non-Energy Benefits (NEBs) – The New “Standard” in Comprehensive Estimation and

    Modeling of NEBs for Commercial & Residential Programs

    Lisa A. Skumatz, Ph.D., Skumatz Economic Research Associates, Inc., Boulder, CO